Initially, IGTV received quite a lot of attention from Digital marketers and Content Creators. It was not surprising that some of them have gone so far to compare IGTV to YouTube. Currently, Youtube is the largest video sharing platform in the world that hosts almost 300 minutes of video each minute.
The word Guerrilla generally reminds you of a combat zone with a series of surprise attacks. It's the tactics used in warfare especially to tackle a larger army and ambush them. The term is picked majorly for its unconventional tactics and having the element of surprise.
The extended lockdown due to the novel Coronavirus has left businesses in awe. Work stoppages alongside quarantines are transforming the landscape of various industry sectors like never before. From travel, food, manufacturing companies to finance, digital marketing, or any other online entity, connecting with customers is becoming challenging day-by-day.
WhatsApp, an American freeware, cross-platform messaging and Voice over IP service has been rolling out novel initiatives for the betterment of the masses in this 2020 coronavirus lockdown. Now, the company is all set to revamp its group voice and video call feature.
There is no point in arguing to the fact that content is the king. However, to deliver quality content, that adds value to your product or services, you need a lot of time and effort. Generally, it even takes up hours to create fresh content all by yourself. This is exactly where the idea of curated content comes into play.
The word viral brings negativity but not anymore, especially when it comes to brand marketing. Viral marketing has taken the conventional marketing strategies by a storm. Marketing is one of the major aspects of promoting brands or services. A company will be in a position to market its business only if the right marketing strategies are in place.
Viral marketing is a kind of marketing approach that gets shared from one user to another naturally. Contents designed by a brand get digitally shared from one person to another like a virus, while rapidly passing the brand’s message all the way. Social media plays a vital role in viral marketing content sharing.
HOW BRANDS ARE USING MEME MARKETING Nowadays, most of the population spends more time on social media rather than changing channels on TV. This social media is rolling out a wildfire of meme marketing in India alongside pushing brands to bring in the best meme marketing strategy to the table.
Digital technology is growing on an everyday basis. Companies are aiming to use various techniques to promote their business and reach a wider audience in the most effective way. It is transforming the manner we communicate, work, and live. With the internet opening countless communication possibilities, industries are looking at alternative means of doing business.
Social Media Marketing Tips for Restaurants With each passing day, social media is becoming a significant part of stirring a modern restaurant business. Whether or not you are currently active on social media, there are chances that your esteemed guests are posting, tweeting, and Instagramming about you online. However, your restaurant can take the centre stage and get all the limelight with a proactive social media marketing strategy.
AR & VR, what commonly understood worldwide are acronyms for Augmented Reality and Virtual Reality. Before we discuss the difference between the two, let’s get to know what AR & VR is in general. Augmented Reality (AR) refers to the idea of considering an existing environment and transforming it in some way or the other to suit the user’s preferences.
The COVID-19 has caused the event industry to cancel live events across the globe. The event industry is forced to move from a live event to the digital platform. Live events are being streamed online. The event industry is seeking an alternative to conducting events in such a scenario.
It was 2010 when social media app Instagram came into existence showcasing selfies, pictures of food, and pets. However, things changed with the transformation of this single-photo sharing app to a top-notch marketing channel in 2019.
SEO, an acronym for Search Engine Optimization is playing a crucial role in the digital marketing arena. Be it an SME, an emerging Startup, or an established firm, today, everyone is embracing this imperative to engage users and be their preferred choice. When done rightly, SEO effectively creates brand awareness for your website alongside making it visible across the search engine crawlers and users. It has distinctive abilities to build or break your online reputation.
Streaming live can be a little intimidating task. But, it is one of the best ways to reach out to your audience, no matter what your goal is, may it be for your business or just to connect with people. It is a fine way of letting people know you by going live and platforms like Facebook and Instagram have made streaming in-the-moment video content more immersive to share with the audience. So before going live, what steps should be considered to make the whole experience vibrant? Here are some quick tips:
Each day you engage and witness thousands of companies across an array of channels. From inbox and radio ads to banners and social media campaigns, whether you know it or not, you are constantly interacting with brands as well as branded content. Each of these brands is distinctive and have a different approach towards creating a niche in their respective sectors. But creating a successful brand image is not an overnight journey, it is a process showcasing continuous efforts and time investment.
Over the last decade, podcasts have been the talk of the town and have overshadowed similar platforms. Be it Joe Rogan or Tim Ferriss, or '#AakashVani' in India, podcasts have opened new avenues. Through a podcast business model, brands across the globe are embracing this tool to maximize their presence. Let's deep dive and explore why podcasts are becoming the game changers for today's top brands.
The increasing volatility of the market demands industrialists to be competitive, to be always in the ‘see’. Hence, it has become important for businesses to connect with their ideal audience effectively. Social media is one of the ultimate marketing tools in today's business. Instagram marketers are the new-age knights who battle against traditional marketing algorithms to reign supreme.
Smart business branding is not a one-time quest, it’s a journey that goes on till your company is in existence. In a nutshell, it refers to a comprehensive marketing strategy for your company as well as its services and products. Rather than calling it rocket science, you can call it an ‘Art’. You just have to keep it simple and understand the do’s and don’ts. So, let’s get started.
Being honest, how many of you will read this blog entirely? Now imagine, it is being read to you loud while you are completing the chores, driving, or working out. Even better, imagine listening to a soothing voice like that of Morgan Freeman’s. Undeniably, one would be hanging on to every word while waiting for the next part eagerly. This is the beauty of podcasts, and today podcasts have become more popular than ever.
E-A-T became the talk of the town in August 2018 and since then it’s been the highlight of an array of SEO articles. Being in the eyes of Google is a key towards being on the top, although not an easy job. However, one of the significant aspects you need to take into consideration is the concept of E-A-T and Google’s Search Quality Rater Guidelines (QRG) is closely linked. Let’s get some insights about this concept and embark on an effective SEO journey.
There are an array of brands surfing over the ocean of brand positioning and trying to overcome every single marketing wave. However, many of them fail to tackle these waves and ultimately sabotage their growth. From startups and SMEs to giant businesses, everyone goes through outlandish decision-making and its consequent failures.
Nowadays, the biggest question stuck in the heads of the SEO professionals must be ‘What is the Google Core Update for the month of May’. The ambiguity resulting after introducing each subsequent update is one of the foremost reasons for making ‘Google Algorithm Update’ a buzz word across an array of industry sectors.
“A picture manifests a thousand words”. Graphic design is a tool that helps to communicate in an efficient manner. It delivers your message in an aesthetic way to the target audience. So, graphic design is an art that has purpose and its objectives. To achieve the objectives, the designers use images, text, and symbols. The basic idea always remains to persuade, engage, and entertain the audience using various elements. When technology and art is combined, it communicates your message in a magical way.
In marketing, usually what is seen is that companies hop on a new platform as it becomes popular among people and has got significant active users. This is because the new platform provides them lower cost per lead and more opportunities to sell their product or service. Snapchat is like one of those platforms, and it is already incredibly popular. Launched in 2011, it has 218 million active users today and millions of Snaps are sent and seen every day. More than 80% of Snapchat users are between 14 to 35 years.
Everybody among us have received emails which are promotional or informative telling us about some kind of product or service. But how many are capable of catching our attention and we go through them fully! And that’s one of the reasons people think Email marketing is dying. But this is not the truth. Please don’t believe it!
The Ice Cream manufacturer from Gujarat executed a challenge under its campaign #FreezeTheMoment which it runs annually during winters to push the sluggish demand of ice-creams. So, it launched a challenge named #SlurpUnder45 which was executed last year in Feb 2019 before the onset of summer season and the challenge was posted like this on official Instagram page of Vadilal: Hurry up! Start slurping!! 1. Like and follow Vadilal Ice creams page on Facebook, Instagram and Twitter
The corporate identity is the way a firm represents itself to the internal and external stakeholders which include employees, suppliers, creditors, shareholders of the company, the customers or the general public. It is many times also called as Corporate Image.
Entrepreneurs should not skip any free way to promote their business and that’s why today’s blog will give you great insight about how to use Twitter for business! Set up a business account Creating a business account is always suggested because you have to keep you and your business identity different. You might encounter problems like your name or the name of your business is already taken. You can choose something really close to the required name
Graphic design plays a big role in today’s modern competitive business environment. It is a must to create impressive marketing materials. Without expressive visuals, the transmitted messages will not impact much as we know that “A picture is worth a thousand words”. Let’s understand better what Graphic design is!
Since 2016, after being acquired by Microsoft for $26.2 billion, LinkedIn has become a vibrant B2B hub where professionals and entrepreneurs can expand their reach, connect with each other and share their ideas. As of now, LinkedIn boasts over approximately 600 million users in more than 200 countries
1. Know your audience: It is naturally the starting point for all successful presentations. The more you understand your audience, their expectations and their emotions, the more you can ‘connect’ with them. Then the issues you will raise, the examples you will provide will ring a bell. Your presentation will be focused and relevant for them.
To achieve success in digital marketing using a location-based strategy, the best tool is Google My Business listing. Google My Business helps SEO in various ways.