Concept of Virtual Reality Marketing and How does it work?
The next-gen marketing reality
Virtual reality offers an alluring escape from the boring, mundane real world. After playing its role in video games, entertainment, science, and healthcare, it is marching to make its way in the everyday lives of consumers to create an intimate, individualistic, and engaging live experience. With virtual reality, viewers experience their presence in a completely different 2D-3D dimensional world. They are not only a part of the action but also completely immersed in it. This is the magic of VR - Virtual reality!
What is virtual reality?
Consumer preferences are rapidly changing as consumers are becoming aware of their choice than ever before. Consumers today try to relate their personal life with the brands they prefer. Hence, the need of the hour for a marketer is to create an interactive, engaging technique that communicates and attracts the audience. Hence, virtual reality marketing is the next-gen marketing technique for brands to communicate with their audience.
Virtual, augmented, and mixed realities are the terms probably swirling the business world. While some leading brands are already doing fantastic with their virtual reality marketing strategy, others are possibly exploring the other ways.
Difference between Virtual, Augmented, and Mixed reality
Virtual Reality: It places the user in a completely different dimensional world to experience an alternate dimensional world. It could be a completely digital world or a mix of two worlds (real and digital). It engulfs the user in an entire 3-dimensional world using computer-generated stimulation.
Augmented reality: Here it only encrusts the content devoid of the experience. It combines computer-generated images and the user’s imagination of the real world. It fuses the digital content into the real world- like altering the real-world view on the mobile screen using the phone camera.
Mixed reality: This concept brings both the worlds together. It's the perfect amalgamation of the real and the virtual world that gives a visual interactive treat to the consumers.
Importance of VR in brand marketing
Virtual reality marketing places a brand closer to the human eye. As its popularity increases, the demand increases that results in the drop of prices, that creates a surge in content creation.
The major advantage of VR (virtual reality) is in its ability to transform a viewer from the current reality to a completely different dimension virtual world.
This amazing and exciting experience leaves a lasting impression and stays with the user for a long time. It gives a 3600 transformation to the brand which surprises the user every time. It is slowly breaking the traditional marketing and building a varied business model with increased brand value.
How does it imply to business?
Independent reports suggest that by 2020, the number of VR headset sales will reach $82 upto million. It is observed that 71% of the consumers distinguish and recognize a VR engaging brand to be forward-thinking. With VR, sky's the limit, and the opportunities are boundless. The right virtual marketing strategy will bring in multiple platforms for brand promotion, increase digital business deals, and increased business traffic. It also opens various ways of sharing content. Well-compiled storytelling and a virtual reality marketing content will transform the business.
Virtual reality marketing is a reality to stay due to lower cost and emotionally engaging user experience. After the web and the mobile device platform, it is the next big thing technology has offered to make it available for businesses and upcoming brands.