Google May 2020 Core Algorithm




Google May 2020 Core Algorithm



Nowadays, the biggest question stuck in the heads of the SEO professionals must be ‘What is the Google Core Update for the month of May’. The ambiguity resulting after introducing each subsequent update is one of the foremost reasons for making ‘Google Algorithm Update’ a buzz word across an array of industry sectors. 

Every year a new set of Google core algorithm updates hit the market out of which few have a dynamic impact on the Search Engine Results Pages (SERP). Every time the search engine giant updates its algorithm, it tends to offer an unmatched experience to its users. However, if you are closely linked with SEO, you must be surely entangled with questions on ‘Why these updates influence the ranking’.  

Getting More Deeper

On the 4th of May, Google initiated a prime update for its algorithm. The Search Engine states that this May 2020 Core Update is a large alteration to its algorithm and will have a massive influence over an array of sites.

Take a brief idea of why this update is called ‘Core’, you can just check on SEMrush Sensor - a tool used to track Google's SERPs volatility and monitor the fluctuation of results accordingly. It’s a chart that tracks the search engine on a daily basis. The tool shows colour variations like ‘Green’ or ‘Blue’ for little fluctuation and ‘Red’ for instability in the rankings. 

The Practical Question that Counts
If you have the habit of keeping a check on your rankings then you would have really witnessed some rise or downfall. What’s the reason behind this fluctuation and what happened to your traffic with this Google May 2020 Update?

If you are not keeping a track of your site’s rankings then you should probably do so and place a plan on Ubersuggest free-of-cost. This will help in tracking up to ‘twenty-five keywords’. You can also dive into Google Analytics and observe your traffic closely and effectively.

Now, if your site’s traffic has seen a rise then three cheers to your hard work. But if your business has seen a fall of traffic then here’s the information which can help you embrace Google Core Update and be at the forefront of success.  

Outlining the Industry Impact
Below are the industries that saw the biggest fluctuations with rankings alongside having the average volatility over 4th to 6th of May and is continuing till today:

  • Travelling
  • Real Estate
  • Healthcare
  • Pets and Animals  
  • People and Society

There are some other industries like News, Sports, Arts & Entertainment, Home & Garden, and Business & Industrial which were affected minimally. The market also witnessed fluctuations in the local SEO, but that was before the initiation of May 2020 Core Update.

One of the common thoughts that most of the people who are new to SEO have in their minds is “If I have a high-domain Expertise, Authoritativeness and Trustworthiness (E-A-T) then I would consistently gain good traffic without dealing with the impacts related to the Updates.” However, this is a totally false statement.

For giving you a crystal clear idea, below are some of the renowned sites that witnessed a downfall in their rankings as per Ubersuggest:

Basically, we went through some trends that were impacted vs. some that didn’t.

Keep Up with the Old Times

You must surely publish a decent number of articles monthly. But do you look back and update your old content? Updating doesn’t mean adding a specific photograph or fine-tuning some sentences. Updating calls out for – the addition of some new lines as well as paragraphs, deletion of irrelevant data, and even redrafting the entire article sometimes.

For instance, Wikipedia keeps updating the content on a regular basis to make reading valuable. And, following the same can help you embrace the Google Core Update and take your business to the next level.

According to neilpatel.com, there are 641 websites that update old content daily, out of which only 38 sites saw a 10% more downfall in their search traffic due to Google May 2020 Update i.e. 5.92% to be precise. On the other hand, there are 187 sites that successfully witnessed 10% or more elevation in the search traffic.

One thing which is to be taken into consideration, when we evaluate search traffic organically, we go through the ‘average monthly volume of a keyword and the click-through rates’ with respect to the ranking. So, May 1st which is declared as Labour Day across the world had no impact on the results.

The point is – it’s not about publishing novel content daily or weekly, it’s just constantly updating the old content along with publishing the new. However, there isn’t any ‘Camel Capping’ for updating old content, you need to ensure that what you update speaks relevance and helps you stand out of the crowd.

Time to Clutch the Thin Content

Let’s roam around another interesting fact – on an average 71 users put their URLs at Ubersuggest to keep an eye on the SEO errors. An independent study says that on an average 46% sites at least have one-page content i.e. page that has a low word count. 

So, any guesses that of the above how many got impacted with the Google May 2020 Update?    

The same study explains that out of the above:

  • 400 sites that showcased thin content and had a minimum of thousand visitors monthly from Google witnessed massive hit for rankings
  • 127 saw a minimum of 10% search traffic downfall  
  • 41 saw a minimum of 10% search traffic escalation

This explains that sites that outline thin content were severely impacted by the Google Core Update and saw a normally 3X greater likelihood of getting negatively impacted. A gigantic 31.75% of sites saw a cut in search traffic and rankings.

While pages like contact and about us which have no necessity of 1000+ words, there are other pages on your sites that you can fix. Here are some points to be considered while fixing low-word count content on your sites:  

  • Do not add words without any dire need 
  • Bow down to user experience
  • Let answers roll out quickly 
  • Look for parallel pages that rank and go through their content
  • Remove a page or the content if it isn’t adding value 
  • Remove a page if can’t be any good after updating 
  • Use hyperlinks and internal linking for similar content

Error-free SEO is the Need of the Hour
According to neilpatel.com’s Ubersuggest data, the sites which had many SEO errors were severely impacted with Google’s May 2020 Core Update. This doesn’t determine your search traffic and ranking bar or become one of the key reasons for your downfall. It’s also not the only reason to get impacted by the recent algorithm update.

It stands tall as one kind of blunder that affected sites. This error is highlighted by sites having matching title tags, meta descriptions, and other related content. One thing which is to be taken into consideration is that several sites have identical meta tags, but the problem starts when a great number of your site’s pages have matching meta tags. 

The platform walked across sites and assessed 20% of the pages containing title tags and meta tags and found out that many of these do not have much traffic generally. The stats are as follows: 

  • 363 engaged almost 1000 users monthly from the search engine
  • 151 witnessed a minimum of 10% search traffic downfall
  • 89 witnessed a minimum of 10% more search traffic escalation

However, the Google Core Update influenced 41.59% of websites showcasing identical meta tags thereby, leading to a downfall in search traffic and ranking. 

So, it’s time to fix your matching meta tags. But fixing doesn’t mean you need to fix every duplicate meta tag. For instance, there is no need to fix any duplicate meta tags for category pages highlighting pagination.

However, to exemplify the essence of perfection, you need to fix as well as avoid using duplicate meta tags and meta descriptions for most of your site’s pages.

The Bottom Line 

Now, if you take every possible step to outline most of the excerpt discussed above, there isn’t a 100% guarantee that your sites will not be influenced by the Google May 2020 Update. Each site is unique in its own way and Google intends to create an unmatched experience for its users across the world.

When you’ll ensure that all the above-mentioned points are covered, you can generate an improved user experience and meet your long-term goals with excellence. 

Creating a win-win situation on Google is not enough. SEO is all about providing an experience that no other market competitor can provide. Focusing on this will surely take you towards success and help you champion the Google Core Update and most of the future algorithm updates in the coming times.  

So, how is your website’s traffic dealing with the recent algorithm update? Is your site’s ranking impacted, or did it just stay calm? 

Whatever it may be, just Read, Apply, and Achieve!