What is Curated Content? How to Create Curated Content?
There is no point in arguing to the fact that content is the king. However, to deliver quality content, that adds value to your product or services, you need a lot of time and effort. Generally, it even takes up hours to create fresh content all by yourself. This is exactly where the idea of curated content comes into play.
The idea behind this article is to make you aware of all the benefits that you can reap from curated content along with how to create one for yourself.
What exactly is curated content?
As the name suggests, curated content is all about picking up different contents from a variety of sources and then adding your touch to it. It has never been as easy before, and that is exactly what’s taking over the internet. The idea is not to provide plagiarized content but to share a variety of them within the same niche. In this way, you can add more value to your content as compared to that of an original one.
What is the biggest USP of curated content?
If you are looking forward to diving into the world of content curating marketing, it is very important to grasp the concept of the same and how it can be beneficial for your brand. Here is a list of some of the biggest USP of curated content:
Get the expert persona
It is very important to understand what your fans are going to think about you and how they perceive you as an individual. That being said, by sharing curated contents over your social media handles, you can always get recognized as an expert in your field. Sharing curated content makes you feel like you have a stronghold over the subject matter, which can surely help you in the long run.
It’s just easier
While creating is all about imagination, curating can be termed as presentation, and that is why it has the upper hand about the difficulty levels. While you can certainly share genuine content over social media, but if you want to keep the engagement going on, don’t forget to add some curated content on top of that.
Show your consistency
You need to be consistent with your content production. It is never going to work if you upload just once in a while. With the help of curated content, you can easily post on the go without losing your edge. It also makes sure that you are consistent in the game so that people don’t lose interest from you.
Helps you grow your business and network
One of the fascinating things about social media is that everything is intertwined with one another. The more curated content you share, the more consistent you become leading you to increase your network and down the line growing your business. This is as simple as it can ever get.
Adding value to yourself
One of the biggest advantages of curated content is that it not only adds value to the reader but also for the creator. Take for example, while creating your curated content, you shall be researching over the internet, which in turn keeps you and your business up-to-date with the market. There are several other content curation websites from which you can take assistance too.
How to Curate the Best Content
Content curation tools are all over the internet, and it has never been easier before to get started. Here is a list of some of the aspects that one needs to consider while starting on curated content.
Understanding your audience
You are never supposed to just share the contents what your heart desires. Pick up your niche and understand your audience. Make sure that you properly resonate with your audience.
Make it personal
Always add your personal touch to the curated content. Otherwise, it shall be left out as a plagiarized one. Promoting yourself is important too, but keep it as minimal as possible.
Share the things that matter
As we have discussed earlier, it all comes down to adding value to your post. Don’t make people feel like your post is spammy, and you are just promoting your product.
Last but not least, make sure to give credit to the person whose content you are sharing on your feed. While giving credit, make sure to tag that person too so that you can reach up to their audience too.
Before wrapping up, it is very important to understand that curated contents take up a signification portion of all the social media posts,47% to be exact. That being said, there are several social media content curation tools out there in the market, which can help you create the perfect post you want. Always remember the idea is to be consistent with your content and add value to your audience. Then only you can achieve the goal you have always wanted for.