How To Use LinkedIn Live For Business Marketing

How To Use LinkedIn Live For Business Marketing

Since 2016, after being acquired by Microsoft for $26.2 billion, LinkedIn has become a vibrant B2B hub where professionals and entrepreneurs can expand their reach, connect with each other and share their ideas. As of now, LinkedIn boasts over approximately 600 million users in more than 200 countries

Following the success of live streaming on YouTube, Facebook and Instagram, LinkedIn leveraged its own take on live streaming with LinkedIn Live. So, you can now use live video streaming service on LinkedIn. Like other live streaming services, LinkedIn Live allows brands to broadcast videos real-time and engage with large groups. 

Viewers have the ability to like the video during the broadcast and ask the host questions in real-time. Video content generates the most engagement as observations say that users are 20 times more likely to share a video than any other type of post. There is a lot of potential for companies to leverage LinkedIn Live.

With the live video, people can like and comment in real-time and the video hosts can also moderate comments in real-time. This can be great for podcasts, team office meetings, conferences, earnings calls, Q&A sessions and product or service announcements.

Now, let’s see how it can be leveraged by businesses for their Marketing:

Fireside Chats
These are the informal presentations or conversations which can help you generate new leads for your brand. To host fireside chats, you have to choose a topic but it must be related to your industry. You can also chat based on a previous presentation held at a conference or at your YouTube channel. Important thing to remember is that creating something original provides more engagement and leads. These chats allow you to walk your viewer through a dense, but structured, topic or idea.

Product Demos and Releases
LinkedIn Live can also be utilized for new product launches or updates on existing products. Live visual feed enables interaction with your consumers more effectively and you can also answer if they have any question related to the product.

Live Streaming Conferences and Events
If you are hosting a conference or any event, you can live stream behind the scene feeds. You can also live stream actual presentations for those who can’t attend. With the real-time comments, you can relay any questions which are there in the minds of your viewers. You can live stream key takeaways from a keynote presentation or conduct interviews with speakers if you are visiting a conference.

Question & Answer Sessions
A Q&A session can also be live hosted with people associated with your industry or with your client base. In this way your brand will be  cross promoted to the interviewee’s followers which will further increase brand awareness.

Wrap-up of Industry News
You can also host a “wrap-up” of the latest trends and news on a weekly basis that have happened in your industry. This will position you as an expert in your field without having to write a blog post or edit a YouTube video.