5 Best Ways to Optimize Your Google My Business Listing
To achieve success in digital marketing using a location-based strategy, the best tool is Google My Business listing.
Google My Business helps SEO in various ways.
If your business is seeking local exposure, Google My Business is a free tool that can help you improve your local SEO.
Its Google My Business listing which impacts the local search results of Google when it tries to show you the most pertinent information about local businesses. As such, 84% of the traffic for a local business comes from discovery searches through Google My Business listing.
Given how much Google My Business listing can impact the visibility of your business, one of the first things you need to consider is “how to optimize my Google My Business listing”.
We are here with all the answers regarding setting up your Google My Business profile.
1)Complete your business profile details
To improve your Google My Business listing, you should first create your business profile with accurate and comprehensive information.
With ‘near me’ searches increasing by 500% in the last five years, you cannot afford to have an incomplete business listing.
Following fields must be completed in your Google My Business listing:
- Business name
- Contact details
- Working hours
- Additional fields based on the industry
Google recognizes and ranks completed business listings more easily and that’s how Google My Business helps SEO.
2)Update your Google Posts section
Google Posts is the tool that lets you connect with users directly in the Search Engine Results Pages and also on the Google Map.
If you want to optimize your Google My Business listing, then you should not ignore the Google Posts as it is really helpful.
Google Posts helps your customers get updated about:
- Product promotions
- Upcoming events
- Company announcements
- Holiday messages
Online businesses are usually evaluated by most of the users based on their recent posts. So, if you keep updating high-quality, relevant, and useful content, it improves your Google My Business listing.
3)Use your local contact number
Usually we keep the same contact number among all our listings, but it cannot be fully correct when it comes to SEO. It is also important to use a phone number with the local area code which can help Google understand that you are absolutely local.
The phone number used for the Google My Business listing, the same also needs to appear on the landing page or homepage linked to the listing to maintain consistency and relevance.
4)Monitor the Q&A section of your listing
The question and answer section are one of the best features of Google My Business that you can use to improve your Google My Business listing.
Basically, here, potential customers ask you questions about your business. And it becomes very important that you answer their queries. It will help you build your reputation in front of your existing customers or potential customers.
But you should monitor the section regularly. And if you fail to respond to your customers regularly, it will create a negative impression about your business. It is something of utmost importance.
5)Make the most out of Google reviews
Reviews always help you to build trust among people. If we see ourselves, we purchase online after checking reviews and ratings of a particular product.
In the same manner, Google reviews act really influential to people.
Therefore, local businesses that have positive reviews from the customers get more engagements from potential clients. It is one of the proven ways to increase web traffic organically.
To optimize your Google My Business listing when it comes to reviews, ideally you should:
Respond to both negative and positive reviews.
You can also introduce special offers or discounts for users leaving reviews.
Keep yourself calm while responding to the reviews and make sure it shows that you care about your customers.
To bring more customers to your doorsteps, you need to improve your Google My Business listing. It is time to put the above ideas to use and make your products and services reach out to more customers.
You will definitely see a considerable improvement in web traffic once you optimize your Google My Business listing.