7 Reasons Why Graphic Design Is Important In Branding
“A picture manifests a thousand words”.
Graphic design is a tool that helps to communicate in an efficient manner. It delivers your message in an aesthetic way to the target audience. So, graphic design is an art that has purpose and its objectives. To achieve the objectives, the designers use images, text, and symbols.
The basic idea always remains to persuade, engage, and entertain the audience using various elements. When technology and art is combined, it communicates your message in a magical way.
So, following are some points as why graphic design is important in branding:
1)Builds Brand Identity
Graphic Designing creates the first impression. Your logo, graphics, animation etc should be impressive to leave a long-lasting impression on someone who scrolls through your website for the first time. Graphic designs should appear alluring and pleasing to the user's eyes, so that he scrolls through the pages for more. Anything to which a customer may come across should be impressive like your business card, brochure, social media post, ad etc. If he is impressed, it can be a potential lead for the company. Therefore all your colour scheme, typography, visual art and the layout of your website/application becomes very important to keep them hooked.
2)Convey the Brand’s Message
Many times it happens that words are not able to convey your brand’s information. At such times graphic designs can convey the message creatively and accurately about your business’ products, sizes, colours by using reports, charts, and illustrations.
Therefore, graphic design is not just about splashing colours and adding fonts, instead it delivers the message behind the brand, its logo, its business smartly.
3)Good graphic design can help Narrate a Story
It is very important for us that readers or consumers should get the feel of what brand is up to. A creative and thoughtful design captures the audience’s attention. One can share a story or moment through graphics and pictures, to describe how your product has brought smiles.
So, this kind of gesture can be more precisely shared with graphics rather than just a written content.
4)Maintains Consumer Trust
In an era where everything is online, it is hard to build and maintain trust. If the visual is not readable and the design is not appropriate, then it will not communicate your brand’s message effectively. People today only respond quickly to a rich creative illustration because a whole lot of content is available on the internet today.
Therefore, use opportunities for developing consumer trust by quality interface design and a favourable image of the company.
5)Gives edge over competitors
The graphic design helps your brand to stand out from the competitors and can give your brand a competitive edge. Innovative ideas when backed with creative design can make half the job done when it comes to gaining customer's attention.
6)Increases Sales and ROI
When you have an intelligent idea and attractive design, you will definitely attract potential customers and increase your sales and which will further also increase your return on investments. So if you grab a prospect's attention and leave a positive impact on the viewer, it will generate a lot of leads which will help you increase sales.
The graphic designs are added to the content to make it easy for readers to understand the written content. This is the same as a book with images that attracts more people than the one which has only words without any image. So, to provide content clarity, graphic design must be done carefully with all caution.
A good design acts as foundation support for your business. Graphic designers combine art and technology and communicate brand ideas through images and the layout of websites and printed pages. To achieve artistic or decorative effects, they may use a variety of design elements.
Therefore, to promote the company objectives, utilize your graphic design in the best possible way which will increase recognition of your brand.