1. Reinforce Your Brand’s Beliefs What does your CEO or founder repeat over and over again? How do you want your customers to perceive you? Are you a funny company? These questions are challenging, but you should–more importantly need to–have a good idea. If not, it’s time to go back to the drawing board and get clear answers from your leaders. For the rest of us, the first step toward defining your brand voice is to reinforce your beliefs.
Initially, IGTV received quite a lot of attention from Digital marketers and Content Creators. It was not surprising that some of them have gone so far to compare IGTV to YouTube. Currently, Youtube is the largest video sharing platform in the world that hosts almost 300 minutes of video each minute.
The word Guerrilla generally reminds you of a combat zone with a series of surprise attacks. It's the tactics used in warfare especially to tackle a larger army and ambush them. The term is picked majorly for its unconventional tactics and having the element of surprise.