Abhyansh Shipping Services (India) Private Limited

Abhyansh Shipping Services India Pvt. Ltd is one of the leading logistics providers in India which was formerly known as Sai Kedar Shipping Services. Since they had changed their brand name and address, they were looking for a promising marketing company who would help them rebuild a stellar reputation in the logistics industry. They find PrimeValue and collaborate with us to gain an impressive brand identity and brand strategy management.

Challenges
  1. The key challenge we faced was reinventing their previous reputation with the new name and address through brand identity.
  2. Leveraging powerful brand strategy to let the current customers know about the change of company name and address.
  3. Raising awareness about the new brand so that the current customer could overcome their previous knowledge and biases concerning the brand.
     
The Approach

We started by understanding their exact requirements and expectations. Our experts guided the client with valuable suggestions. We do not just listen but add value to our client’s work. We followed a 3 phase approach to the campaign. The first target was to create an impressive brand identity. The next step is to build a brand strategy to educate the previous customers and target potential customers.

Target Audience

The target audience of Abhyansh Shipping Services (India) Private Limited is customers across different industries. Since they were into operation for many years, they already have a good customer base. It was a challenge to work on brand loyalty by persuading the previous customers to retain as a loyal customer of the brand.

Objective
To craft a creative and impressive brand identity to rebuild the brand reputation.
Execution
  • We had kick-started the project by creating the new logo of Abhyansh Shipping Services (India) Private Limited and other collateral including Letterheads, Envelop, Calendar, Bag, Business Card and Employee ID Cards. 
  • After brand identity, we did visualization work such as PPT presentation of company profile. 
  • Content development of their new website was also done at our end. 
  • Our relation continues to grow with every new assignment. We have fostered a strong bond with the Team of Abhyansh Shipping Services India Pvt. Ltd. 
  • We continue to design social media posts such as festive posts and others for the client. 
Result
100% Client Retention 80% New Clients Engagement